Catalogues

50% increase to budget from savings

A Scottish biotech spends significant sums each year to print and send each of its customers a new catalogue. The print had historically been managed by a local design consultant and the mailing managed by a national company.

It sought to review its existing supply management and sent out separate quotation requets for both print and mailing, with the specifications and requirements established in detail beforehand. With the understanding of the business requirements and the market knowledge gained, negotiations took place to reduce the cost of printing by 50% - though with the same level of quality. Mailing costs were also halved by negotiating more optimised logistics routes.

Freeing up this money allowed the company to invest in further marketing campaigns, helping them realise still more sales.

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